YBERCOOL was founded by Maria Viller in 2019. Maria has worked in the fashion industry since 2003 and has in-depth experience in a wide variety of areas. She has held managerial roles in social media and digital content for Magasin Du Nord, the Digital Agency AKQA, and the sustainable lifestyle brand Aiayu. With this industry experience, in addition to a large portfolio of freelance work, Maria has gained a unique understanding of how to bring other’s creative visions to life. She has a strong understanding of social media strategies and influencer marketing - as well as rolling it all out and making it happen.